Picture it—you put together the perfect high-ticket offer …
And still… No one’s buying.
You try “all the things” to fix it like changing up the design, blaming your copywriter, and even questioning your pricing.
So what’s the problem?
Chances are, it has nothing to do with your offer and everything to do with how you’re selling it.
You see, most entrepreneurs make the mistake of thinking that selling high-ticket offers is just like selling anything else. But that couldn’t be further from the truth.
Selling high-ticket items online comes with its own unique challenges. And if you want to be successful, you need to approach it in a completely different way.
People are rational beings who make decisions based on logic. But they’re also emotional beings, and their emotions play a massive role in their decision-making process. This is especially true when it comes to making high-ticket purchases.
After all, no one wants to spend thousands of dollars on something that doesn’t feel worth it.
As a motivated entrepreneur, selling high-ticket programs, you need to create content that speaks to your audience’s logic and resonates with their emotions. Only then will you be able to close coaching deals with a high close rate.
So… what makes for good content?
Sharing Powerful Stories
Powerful stories with a focus on the human element. People are drawn to stories that feature ordinary people who have faced extraordinary challenges. But, it needs to be authentic.
By using stories to illustrate your points, you can help your audience understand what you’re saying and why it matters. And when it comes to creating content that will help close high-ticket items with a high close rate, nothing beats the power of a good story. One way to create stories that will capture the hearts of your audience is to tap into their emotions. For example, if you can make them laugh or cry, you’re well on your way to capturing and holding their attention.
Not Holding Back
If you’re creating content but not seeing the results you want, it might be because you’re holding back. You might be afraid of putting yourself out there or saying the wrong thing. But the reality is that the best content is the kind that comes from a place of authenticity.
When you care about your topic and understand your audience, you naturally create content that feels relatable. And in doing that, you also establish yourself as an authority on a subject, so people are more likely to listen to what you say!
Don’t be afraid to put yourself out there and create content that truly reflects who you are and what you stand for. The rewards will be well worth the risk.
Showing Up Authentically
When you show up authentically, people feel like they know you personally and professionally. This combination in everyday personal posts turns your audience from cold to warm. And, only then do they become comfortable enough to invest in you!
The more you continue to produce valuable, relevant, and exciting content; the more people will want to follow you and your brand.
So get creative and have some fun with it! It’s all about engaging with your audience in a way that makes them feel like they’re a part of something special.
Vidya Ravi is a highly sought after Facebook advertising marketer who made her way in the competitive field by being a no-nonsense, tell-it-like-it-is, results driven power house. She has scaled multiple businesses to 6 and 7 figures with amazing ads strategy and customer-first marketing. With close rates of up to 80% on cold audience and ROIs up to 42x for clients, their Facebook ads agency is one of the best in the industry.