Picture it—you put together the perfect high-ticket offer …
And still… No one’s buying.
You try “all the things” to fix it like changing up the design, blaming your copywriter, and even questioning your pricing.
So what’s the problem?
Chances are, it has nothing to do with your offer and everything to do with how you’re selling it.
You see, most entrepreneurs make the mistake of thinking that selling high-ticket offers is just like selling anything else. But that couldn’t be further from the truth.
Selling high-ticket items online comes with its own unique challenges. And if you want to be successful, you need to approach it in a completely different way.
People are rational beings who make decisions based on logic. But they’re also emotional beings, and their emotions play a massive role in their decision-making process. This is especially true when it comes to making high-ticket purchases.
After all, no one wants to spend thousands of dollars on something that doesn’t feel worth it.
As a motivated entrepreneur, selling high-ticket programs, you need to create content that speaks to your audience’s logic and resonates with their emotions. Only then will you be able to close coaching deals with a high close rate.
So… what makes for good content?
Sharing Powerful Stories
Powerful stories with a focus on the human element. People are drawn to stories that feature ordinary people who have faced extraordinary challenges. But, it needs to be authentic.
By using stories to illustrate your points, you can help your audience understand what you’re saying and why it matters. And when it comes to creating content that will help close high-ticket items with a high close rate, nothing beats the power of a good story. One way to create stories that will capture the hearts of your audience is to tap into their emotions. For example, if you can make them laugh or cry, you’re well on your way to capturing and holding their attention.
Not Holding Back
If you’re creating content but not seeing the results you want, it might be because you’re holding back. You might be afraid of putting yourself out there or saying the wrong thing. But the reality is that the best content is the kind that comes from a place of authenticity.
When you care about your topic and understand your audience, you naturally create content that feels relatable. And in doing that, you also establish yourself as an authority on a subject, so people are more likely to listen to what you say!
Don’t be afraid to put yourself out there and create content that truly reflects who you are and what you stand for. The rewards will be well worth the risk.
Showing Up Authentically
When you show up authentically, people feel like they know you personally and professionally. This combination in everyday personal posts turns your audience from cold to warm. And, only then do they become comfortable enough to invest in you!
The more you continue to produce valuable, relevant, and exciting content; the more people will want to follow you and your brand.
So get creative and have some fun with it! It’s all about engaging with your audience in a way that makes them feel like they’re a part of something special.
At some point or another, you’ve likely seen an error message saying that the Facebook didn’t approve your ad because it didn’t follow the guidelines.
These messages can put you behind and cause a lot of hair-pulling and stress when you’re on a deadline!
The biggest question you’re probably asking (or screaming if we’re being realistic) is, “What does ‘doesn’t follow our guidelines’ even mean?!”
So before you put your heart and soul into a Facebook ad only to have it rejected by the powers that be, there are some things you’ll want to consider to stay within those guidelines.
We just picked the top 3 to ease you up on these.
When you’re trying to get your ads out into the world, you’re probably trying to sell something. Some service, idea, product, something that will improve the lives of those who jump on board.
Facebook has a personal attributes policy that prohibits you and your ads, from making assumptions about people’s race, ethnicity, religion, beliefs, age, sexual orientation and practice, gender identity, disabilities, and more!
Anything that asks something along the lines of “YOU need to lose weight” or “you’re feeling stuck” violates this policy. Assuming someone’s weight or mental health goes against this personal attributes clause.
Whatever you’re trying to sell, be careful how you phrase it. Double-check that you’re not making assumptions about any category of personal attributes!
We don’t think about these types of discriminatory practices in our online ads very often. But this is one of the more common ways that your Facebook ads get caught in the net.
These characteristics are a little more specific than personal attributes and often deal with things your audience can’t change about themselves. Anything from race to color, national origin, age, sex, and family status fall under the discriminatory practices.
Targeted language that speaks to any of these practices will quickly get your ad denied and banned from the site.
One of the easiest ways to make your point with an ad is to make a lot of claims, but Facebook almost immediately flags them as misleading or false! (Don’t do it.)
Whether it’s weight loss, hair color, or a faster way to make money, skip the claims and stick with persuasion. Any type of exaggeration you make in an ad will be caught and flagged.
Knowing more about Facebooks’ ad policies is the best first step you can take to ensure your ads get posted every time!
The essence of your Facebook ads is the wording, and you can get your ads posted to maximum effect if you’re careful with the copy. Avoid any persuasion that centers around personal attributes or discriminatory practices and keep your claims to a minimum.
By avoiding these few things, you’ll get your money’s worth in no time!
At Storybird Ads, nothing makes us happier than seeing our clients succeed. So you can imagine how we felt when we received this testimonial from our client John Clarke, of PrivatePracticeWorkshop.com, HALF A DAY into his launch:
Having to UPGRADE his ActiveCampaign membership and making four HIGH-TICKET SALES in a few hours were only the tip of the iceberg for John. By the end of the launch, we had turned his $2,600 Facebook Ad Spend into $110,781 in revenue—that’s a 42.5x ROI!
Recently, I’ve seen some comments from people in the business world claiming that organic traffic is dead and that paying for traffic is the only way to meaningfully grow your business.
I can’t speak for all niches, but I can say this: As someone who spends every day looking at funnels and ads, I know for a fact that organic marketing is so NOT dead for experts, coaches, consultants, and agencies.
You might be wondering why I’m telling you this. After all, I’m a Facebook ads expert. Isn’t it to my advantage to let you believe that your organic marketing efforts are hopeless?
Perhaps . . . But I would be lying to you. And my ultimate goal here is to help you get the most out of your marketing efforts so you can grow your business.